TE Connectivity opens its first automotive manufacturing plant in Morocco




TE Connectivity, a world leader in the field of connectivity, officially opened its first manufacturing plant in Africa at Tangier Free Zone during a ceremony co-presided by Mme Echihabi Latifa, Secretary General of the Ministry of Industry, Trade, Investment and the Digital Economy, and Mr. John Pryce, Vice President and Director General EMEA.

The inauguration of the new cable assembly plant is an important milestone in the strategic partnership between TE Connectivity and the Moroccan Ministry of Industry, enabling the company to join the automotive ecosystem. The collaboration is part of the government's strategic Industrial Acceleration Plan which has established the automotive sector as one of its top priorities for growth.

With the constant support of the staff at the Ministry of Industry and the Tangier Mediterranean Special Agency (TMSA) TE was able to build the facility and started operations in less than one year. The company anticipates continuing its investment plans and site growth, increasing its production lines, engineering capacity, and creating hundreds of new jobs in the region.

“Today's opening ceremony marks the integration of TE Connectivity with the cabling ecosystem. We are very pleased to welcome TE to the region and we look forward to further expanding our strategic partnership”, said Mme Echihabi Latifa. “TE's investments are in line with the objectives set by the Industrial Acceleration Plan, and are an important step for the development of the automotive industry in Morocco. They will create new jobs, increase the sector's integration, replace imports, and create opportunities for local partners and suppliers”.

Currently focused on special cable assemblies, TE's new Moroccan site manufactures products for automotive applications and thus meets the growing needs of the entire EMEA (Europe, the Middle East and Africa) region.

“Starting manufacturing operations in Morocco will create new business opportunities for TE and enable us to reach a new level of client satisfaction, bringing production closer to our customer base within Tangier," said Mr. John Pryce, Vice President and Director General Automotive EMEA. "Our investment allows us to enhance our role as a strategic partner in the Moroccan Automotive industry."