Presentation :Agri-Food

Presentation

The Agri-Food Industries (IAA) sector is of prime importance in the socio-economic development process of our country. This importance is linked to the role it plays in terms of food security in the Kingdom, integration between the productive upstream and the downstream processing and balancing the trade balance. 
This sector is a major contributor to the industrial sector, employing 21% of the industrial workforce, contributing 24% of industrial value added, and generating 23% of industry turnover.

The Agri-food Industry is a highly diversified sector with activities that meet the needs of Moroccan consumers and provide a wide range of food products. Indeed, this sector encompasses a broad spectrum of activities, from the initial processing of agricultural and fishery products to their complete transformation.

The sector remains attractive for foreign direct investment. It currently hosts investments from multinationals with high potential based on recognized know-how and a wide range of products, including Nestlé, Danone, Fromagerie Bel, Lesieur-Cristal (Avril Group), and Mondelēz International. The turnover contributed by foreign-invested companies is 25% of the sector's overall turnover.

In addition, this sector has seen the emergence of several national groups (COPAG, Zine Group, Anouar Invest Group, etc.) in recent years, which now play a key role in job creation, the development of local resources, and the promotion of exports, thus contributing to the Kingdom's food sovereignty and the growth of the Moroccan economy.

The rise of these national groups has been supported by targeted sectoral strategies implemented by the State to strengthen the competitiveness of the food industry and boost its growth.
 

Federations/ Professional associations in the sector:

  • National Federation of Agri-Food (FENAGRI);
  • Federation of Agricultural Product Canning Industries of Morocco (FICOPAM);
  • Association of Biscuits, Confectionery and Chocolate (AB2C);
  • Moroccan Association of Pasta and Couscous Industries (AMIPAC);
  • National Federation of Fishery Product Valorization Industries (FENIP);
  • National Union of Fish Canning Industries (UNICOP);
  • Professional Sugar Association (APS);
  • Maroc Lait;
  • Moroccan Beverage Association (AMB);
  • Moroccan Association of Juice Industries (AMAJUS);
  • Moroccan Association of Tea and Coffee Manufacturers (AMITC);
  • Association of Mineral and Spring Water Producers (APEMS);
  • Professional Association of Moroccan Oil Manufacturers (APFHM);
  • National Federation of Flour Milling (FNM);
  • Interprofessional Federation of the Poultry Sector (FISA);
  • Interprofessional Federation of Red Meats (FIVIAR).

 

Main companies in the sector:

COSUMAR, CENTRALE DANONE, COPAG, FROMAGERIE BEL, NESTLE, MONDELEZ, BEST BISCUITS MAROC, MICHOC, COMPAGNIE CHERIFIENNE DE CHOCOLATERIE, CARTIER SAADA, LES CONSERVES DE MEKNES, DRISCOLL'S MAROC, FRULACT, DARI COUSPATE, DALIA FOODS, KAYNA GROUP, ZALAR HOLDING, KOUTOUBIA, FOODIS, UNIMER, LES CONSEVERIES MAROCAINES DOHA, NOUVELLE COSARNO, GIL COMES, LES EAUX MINERALES D'OULMES, FANDY, MOULINS ZINE, MOULINS MOONY, KENZ MAROC, LESIEUR-CRISTAL, LES HUILERIES DU SOUSS BELHASSAN, MARGAFRIQUE, SOMATHES, VMM, etc.

Key figures:

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